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#5 Discovering Your Why with Joanne Shepherd
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Entrepreneur Joanne Shepherd founded her business, MummActiv after realising a gap in the market for pre and postnatal activewear.
Joanne launched her business MummActiv after her struggles with postnatal depression showed her exercise was key in improving her mental health. But she quickly noticed there weren’t any breastfeeding sport bras on the market to support her when she went for a jog. And she realised this had to change.
In this episode of The Committed Creative, I talk to Joanne about her biggest business lessons - including how she survived an expensive IP battle that went through the courts. We also talk about how Joanne - with no prior design experience - launched a fashion label that has seen success across Australia and internationally.
Joanne also offers advice on why you should embrace networking, and how finding her consistent why - that she is here first and foremost to help mums - has helped her to find success.
You can find Joanne and her brand, MummActiv on Instagram @MummActiv or on her website.
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