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Artificial Intelligence - A Benefit or a Threat to Public Relations?

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Manage episode 255366396 series 2553672
Content provided by Sheelagh Caygill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheelagh Caygill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology.
People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing.
Unfortunately, those individuals are in the minority at the moment; PR lags behind when it comes to taking advantage of AI, and in particular machine learning.
This week I talk to Jean Valin, a Canadian PR pro who has been active in researching and discussing AI in the fields for quite some time.
Jean and many practitioners around the world have been involved in AI in PR, a panel to start the conversation. The panel tracks how much AI exists. It also looks at the amount of hype, because a lot of companies are hyping their products. AI in PR demystifies, and focuses on upskilling by helping PRs and marketers learn about AI's applications.

Jean discusses:

  • Automation and AI
  • Machine learning and replicating human intelligence
  • The five levels of AI - starting with basic tools, such as listening and monitoring tools, to the top level, structured and unstructured data
  • The urgent need for PRs to upskill and embrace AI
  • The issue of jobs in PR - AI will gradually and increasingly assist humans, but it cannot replace humans
  • Humans will still be required for empathy, decision making, contextualization, emotional intelligence, and ethics
  • Within five years tasks that could be assisted or replaced are between 38 to 40 percent.

Show notes:

The Global Alliance

CIPR AI Panel
CIPR on PR 'sleepwalking' into AI
The Montreal Declaration for Responsible Development of Artificial Intelligence
Jean Valin on LinkedIn

Wordsmith - https://automatedinsights.com/wordsmith/
Thank you to my supporters on Patreon and at Buymeacoffee.com
If you enjoy this episode, consider supporting us at Buymeacoffee.com. Thank you!

Support the show (https://www.buymeacoffee.com/communicateinfluence)

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 255366396 series 2553672
Content provided by Sheelagh Caygill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sheelagh Caygill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology.
People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing.
Unfortunately, those individuals are in the minority at the moment; PR lags behind when it comes to taking advantage of AI, and in particular machine learning.
This week I talk to Jean Valin, a Canadian PR pro who has been active in researching and discussing AI in the fields for quite some time.
Jean and many practitioners around the world have been involved in AI in PR, a panel to start the conversation. The panel tracks how much AI exists. It also looks at the amount of hype, because a lot of companies are hyping their products. AI in PR demystifies, and focuses on upskilling by helping PRs and marketers learn about AI's applications.

Jean discusses:

  • Automation and AI
  • Machine learning and replicating human intelligence
  • The five levels of AI - starting with basic tools, such as listening and monitoring tools, to the top level, structured and unstructured data
  • The urgent need for PRs to upskill and embrace AI
  • The issue of jobs in PR - AI will gradually and increasingly assist humans, but it cannot replace humans
  • Humans will still be required for empathy, decision making, contextualization, emotional intelligence, and ethics
  • Within five years tasks that could be assisted or replaced are between 38 to 40 percent.

Show notes:

The Global Alliance

CIPR AI Panel
CIPR on PR 'sleepwalking' into AI
The Montreal Declaration for Responsible Development of Artificial Intelligence
Jean Valin on LinkedIn

Wordsmith - https://automatedinsights.com/wordsmith/
Thank you to my supporters on Patreon and at Buymeacoffee.com
If you enjoy this episode, consider supporting us at Buymeacoffee.com. Thank you!

Support the show (https://www.buymeacoffee.com/communicateinfluence)

  continue reading

63 episodes

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