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Know the Features but Talk About Results [E106]

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Manage episode 216946728 series 2394644
Content provided by Tim Downs, Dr. Tom Barrett: Speakers, and Communication Trainers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Downs, Dr. Tom Barrett: Speakers, and Communication Trainers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake. In this episode of The Communication Guys podcast, The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.

  continue reading

127 episodes

Artwork
iconShare
 
Manage episode 216946728 series 2394644
Content provided by Tim Downs, Dr. Tom Barrett: Speakers, and Communication Trainers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Downs, Dr. Tom Barrett: Speakers, and Communication Trainers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake. In this episode of The Communication Guys podcast, The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.

  continue reading

127 episodes

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