How to build your brand from scratch with ELA Advertising CEO & founder Andre Filip and executive creative director Carlos Musquez


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By Russell Nohelty. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today on the show we have two guests, Andre Filip and Carlos Musquez from ELA Advertising to talk about how to effectively develop a brand and marketing campaign even if you are operating on a shoestring budget. Here are their bios before we get into it.

Andre Filip, CEO & Founder, ELA Advertising

Andre Filip is the CEO and Founder of ELA (“Everything LA”), a global creative advertising agency headquartered in Los Angeles.

He founded ELA in 2004 to capture the spirit, culture, vibe, and attitude of LA, where great creative ideas are born and where his creative energy and zest for advertising began. He oversees all aspects of the agency including creative, business strategy, culture, client service, and operations and has played an integral role in expanding the agency’s global presence for leading brands including TikTok, Disney, Easterseals, PepsiCo, Thermador and Western Digital.

A creative visionary with a strong business acumen, his more than 15 years of experience spans innovative campaigns for clients including HBO, Disney, Starbucks, Paramount Pictures, Universal, EA Games, NASCAR, Showtime, 20th Century Fox, ABC, Fox Sports and Bravo.

Andre also serves as the Board Chair for Easterseals Southern California.

Carlos Musquez, Executive Creative Director, ELA Advertising

Carlos Musquez, Executive Creative Director of ELA, is the creative lead for the agency. His deep agency roots at Omnicom under Alcone Marketing, saw him developing and designing best-in-class campaigns for major brands such as The California Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, Sony, Diageo, and Coca-Cola to name a few. Carlos lives by the philosophy that an idea is only as good as its execution, and passion and craft are what turn good ideas into award winning ideas.

His work has been recognized by the Addy’s, Creativity, Effie’s, New York Festivals, Communication Arts, Art Director’s Club, and the Clio’s. In his free time, Carlos extends his love of craft to the world of home brewing, crafting ales and designing labels.

I met Andre and Carlos through a public relations person and I’m so glad I did. I always worry about advertising agencies will not be able to talk to people who are freelancers or working on a small business budget, but they were both great. I think if you want to develop a brand, which we all do, then this is incredibly insightful advice.

Listen to this episode if you want to learn:

  • How to fail better
  • How to find the discovery in the chaos
  • Why anybody would care about your work
  • Why you can’t be everything to everybody
  • How to test your messaging

…and much more.

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