Why Account Based Marketing Is Not Just for the Marketer

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Manage episode 213005006 series 1318534
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Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

Special thanks to our sponsors:

In This Episode

  • Why content is relevant to all branches of an organization
  • Why account based marketing is more than a marketing approach
  • How account based marketing helps to create a more personalized experience for your customers
  • How to implement re-targeted ads
  • How to get started with ABM

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

213 episodes available. A new episode about every 6 days averaging 31 mins duration .