Why Customer Service Does Not Equal Customer-Focused

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Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

Special thanks to our sponsors:

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

213 episodes available. A new episode about every 6 days averaging 31 mins duration .