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Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist

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Manage episode 231517893 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content modeling work at Publicis Sapient and the core challenges faced by today’s publishers. They also dive into the intersection between content design and systems design, as well as how the role of the content strategist has evolved over time.

  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 231517893 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content modeling work at Publicis Sapient and the core challenges faced by today’s publishers. They also dive into the intersection between content design and systems design, as well as how the role of the content strategist has evolved over time.

  continue reading

68 episodes

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