What is Authentic Marketing, Anyway?


Manage episode 231808740 series 1376258
By Cat Rose and Cat Rose: The Creative Introvert. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The biggest challenge the creative introverts face when it comes to marketing their work is… Fear of coming across as sleazy or gross or inauthentic.

Yep. That’s the number one obstacle. Not things like figuring out Facebook or Instagram, not worrying about paid advertising or email campaigns, not even having not enough time, though that is up there.

It’s having the confidence to go out there and share your work, the thing you love with all your heart - at least most days - and communicate what you do to people who may actually give you money for it.

OK. I’m not going to pretend there’s a simple 10-step guide to marketing that doesn’t feel sleazy, that actually feels good and normal and easy… At least, if there is one I don’t know about it.

But in today's podcast am going to attempt to share with you what I’ve come to see about marketing, and help you find a way that feels good to you - and helps you get your work in front of the very best clients or customers for you.


This podcast is made possible only by means of my generous supporters on Patreon. Thank you! Supporting the Creative Introvert podcast also gets you lots of goodies, from a Monthly Ask Me Anything to a copy of my new BOOK, The Creative Introvert: How to Build a Business You Love on Your Terms. Hitting milestones also funds future projects, and ideas guided by you, my supporters.

206 episodes