Manage episode 273787870 series 2762999
The Niche of the Niche of the Niche
with Trisha Jackson
After a 20-year career in marketing, my guest today Trisha Jackson hung up her corporate heels to go “all-in” on natural wellness. She turned her side hustle into a full time entrepreneurial success story. While building the Trisha’s Elderberries brand, she realized there was a big problem in the elderberry syrup industry: women were literally sabotaging each other’s’ businesses, daily. Given her skillset in building communities, Trisha knew that she could transform her competitors into her community.
In this episode you’ll learn:
How niching down is a really good thing
How you don’t need as many potential customers and clients as you think you do
And, how your competitors can be your collaborators