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Deeper Connection: Marketing Cars Culturally

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Manage episode 441855264 series 3492895
Content provided by Marcus Amick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcus Amick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in today's market. In this episode of The Culture Lane, we explore some of those challenges with Angela Spencer Ford, executive vice president and managing partner of the Detroit-based marketing agency, BLVD Content.

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 441855264 series 3492895
Content provided by Marcus Amick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcus Amick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in today's market. In this episode of The Culture Lane, we explore some of those challenges with Angela Spencer Ford, executive vice president and managing partner of the Detroit-based marketing agency, BLVD Content.

  continue reading

33 episodes

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