193: The Ingredients For An Effective UX And Design Research Practice

19:13
 
Share
 

Manage episode 239179379 series 167788
By Forrester. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

To get beyond stagnating CX quality, organizations need to modernize how they do customer research — using it to guide better tactical and strategic decisions across the firm. But even those that have managed to spread an appetite for better research often struggle. In this episode, Forrester analyst Kelly Price explains how to overcome the hurdles, so your research program achieves the impact it needs to differentiate your firm’s CX.

To read more on this topic, click the title below:

The post 193: The Ingredients For An Effective UX And Design Research Practice appeared first on The CX Cast ® by Forrester.

384 episodes