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To get beyond stagnating CX quality, organizations need to modernize how they do customer research — using it to guide better tactical and strategic decisions across the firm. But even those that have managed to spread an appetite for better research often struggle. In this episode, Forrester analyst Kelly Price explains how to overcome the hurdles, so your research program achieves the impact it needs to differentiate your firm’s CX.
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The post 193: The Ingredients For An Effective UX And Design Research Practice appeared first on The CX Cast ® by Forrester.