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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discove ...
#070 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader
Manage episode 290383480 series 62283
By Tim Wilson, Michael Helbling, and Moe Kiss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac Metrics, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. This episode originally aired on August 29, 2017.
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