#089: Bringing Statistics to Digital Analytics Data with Matt Policastro

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Manage episode 206400197 series 62283
By Tim Wilson, Michael Helbling, and Moe Kiss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Regression. Correlation. Normality. t-tests. Falsities of both the positive and negative varieties. How do these terms and techniques play nicely with digital analytics data? Are they the schoolyard bullies wielded by data scientists, destined to simply run by and kick sand in the faces of our sessions, conversion rates, and revenues per visit? Or, are they actually kind-hearted upperclassmen who are ready and willing to let us into their world? That's the topic of this show (albeit without the awkward and forced metaphors). Matt Policastro from Clearhead joined the gang to talk -- in as practical terms as possible -- about bridging the gap between traditional digital analytics data and the wonderful world of statistics.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

131 episodes