003: A Growth Mindset For Marketing, Mentorship, And Structured Data In SEO With Martha Van Berkel The Digital Marketing Mentor podcast

003: A Growth Mindset for Marketing, Mentorship, and Structured Data in SEO with Martha van Berkel

1y ago 51:06

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Martha Van Berkel has never backed down from a challenge and wouldn’t know how to hit the brakes on a hairpin turn on a go-kart track. She is always wanting to move faster, solve clients’ problems better, add more value, and think bigger. This is why she created Schema App. Learn more about structured data and how her mentors helped guide her onto the path of success as we dive deep into being open to feedback and opportunities with Martha.
Episode Highlights

[1:37] Martha discusses growing up in Canada and her educational background at Queen's University and MIT.
[12:20] After attending a “CEO Camp” weekend, Martha left wondering if she had a current mentor in her life and, if so, what did that look like?
[10:55] Mentoring - getting/giving feedback.
[17:05] Martha’s mentors at Cisco each played important roles at key decision points, and her time at Cisco lit the entrepreneurial spirit in her.
[28:52] Martha shares how she makes a very concerted effort to mentor her team at Schema App, and what that looks like.
[33:25] Martha shares that she is writing a chapter in the book: SEO in 2023, sponsored by Majestic.
[35:50] What is schema markup, and how does Schema App provide solutions to businesses?
[42:05] Does Google really need schema? Martha gets asked this a lot and shares her insight.

Episode Links

Follow The Digital Marketing Mentor:

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

58 episodes

[1:37] Martha discusses growing up in Canada and her educational background at Queen's University and MIT.
[12:20] After attending a “CEO Camp” weekend, Martha left wondering if she had a current mentor in her life and, if so, what did that look like?
[10:55] Mentoring - getting/giving feedback.
[17:05] Martha’s mentors at Cisco each played important roles at key decision points, and her time at Cisco lit the entrepreneurial spirit in her.
[28:52] Martha shares how she makes a very concerted effort to mentor her team at Schema App, and what that looks like.
[33:25] Martha shares that she is writing a chapter in the book: SEO in 2023, sponsored by Majestic.
[35:50] What is schema markup, and how does Schema App provide solutions to businesses?
[42:05] Does Google really need schema? Martha gets asked this a lot and shares her insight.

Episode Links

Follow The Digital Marketing Mentor:

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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003: A Growth Mindset for Marketing, Mentorship, and Structured Data in SEO with Martha van Berkel