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Modern Mentor is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Modern Mentor help you navigate your path to success—however you define it.
EP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg
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By Jenna Snavely. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together.
RESOURCES MENTIONED IN THIS EPISODEGreat Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson
The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy
Ogilvy on Advertising by David Ogilvy
Become a Certified Direct-Response Copywriter
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