Can B2B be Sexy

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Manage episode 236438345 series 1130389
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Associate editor of The Drum, Sonoo Singh talks B2B. Is all B2B marketing emotionally stunted? Kate Howe, chief growth officer, Dentsu Aegis UK&I; Debbie Vavangas, iX leader, IBMix; Bill Kanarick, global customer leader, EY; and Johanna Krantz, commercial director, EMEA, Reuters talk about the new B2B human journey.

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