Exceptional Women of the World: Liz Ross, Periscope

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To Liz Ross, the president and chief executive officer of Periscope, it is vitally important to be able to learn, unlearn and relearn. Those qualities, she says, can lead to success. And Ross has had plenty of success. In her 20 years of experience, she has held leadership positions at IPG Mediabrands, Digitas, Tribal DDB, and roles in business development at Modem Media and J. Walter Thompson, along with working with top brands and even being inducted into the American Advertising Federation Hall of Achievement. In her position she sees technology changing how people view love and how they love – think dating apps – but our humanity keeps our relationships from veering too much into tech, thankfully. Still, she sees opportunity with tech, even if keeping up with the pace of change can seem daunting. “We have to embrace it and understand that change is the constant, not the enemy,” she says, adding that common sense is a powerful tool when navigating change. What drives the staunchly Minnesotan Ross is feeling like she’s doing something that's important, whether it's raising her kids or building an agency or doing work for clients. As a Minnesotan, she also has praise for local company Target, which gives back to the communities it is in. She states that because she wants to make sure that our behaviors as consumers and people mirrors our own values. A “must do” is spending time “outside of your own echo chamber,” meaning that we need to listen and interact outside of our own comfort zones with people that may think differently than we do, which can broaden our understanding and lead to greater empathy. Additionally, and importantly, Ross believes that “you cannot make a mistake” and that it will all lead to living without fear.

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