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3D Try On with Sergey Arkhangelskiy of Wanna

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Manage episode 353991374 series 2910620
Content provided by Daniel T Jester and Daniel Jester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel T Jester and Daniel Jester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary

Continuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more informed decisions, but interestingly, that decision isn’t always simply to purchase.

Key Takeaways

  • Wanna offers 3D try on capabilities and works with many luxury brands to bring virtual try on for items like watches and shoes.
  • Some luxury brands see this as an investment in the younger more connected, digital native generations.
  • Brand or retail outcomes aren't always about driving conversion. Sometimes its about brand trust, sometimes it's to be digitally present to younger generations, sometimes it's about driving traffic into brick and mortar stores.
  • Apparel try-on has challenges that are far greater than shoes or watches, body shape is very complicated for full body, tracking is more difficult. It could 5 years or more before we see a useable apparel try on that has meaningful amount of adoption in e-commerce.
  • A big barrier to entry on 3D try on is the cost involved in digitizing your catalog.
  • In Sergey's view, 3D doesn't compete with imagery or video, its more matter of showing the customer the object, not simply an image.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 353991374 series 2910620
Content provided by Daniel T Jester and Daniel Jester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel T Jester and Daniel Jester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary

Continuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more informed decisions, but interestingly, that decision isn’t always simply to purchase.

Key Takeaways

  • Wanna offers 3D try on capabilities and works with many luxury brands to bring virtual try on for items like watches and shoes.
  • Some luxury brands see this as an investment in the younger more connected, digital native generations.
  • Brand or retail outcomes aren't always about driving conversion. Sometimes its about brand trust, sometimes it's to be digitally present to younger generations, sometimes it's about driving traffic into brick and mortar stores.
  • Apparel try-on has challenges that are far greater than shoes or watches, body shape is very complicated for full body, tracking is more difficult. It could 5 years or more before we see a useable apparel try on that has meaningful amount of adoption in e-commerce.
  • A big barrier to entry on 3D try on is the cost involved in digitizing your catalog.
  • In Sergey's view, 3D doesn't compete with imagery or video, its more matter of showing the customer the object, not simply an image.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

  continue reading

149 episodes

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