Growing Up With Our Customers, Part One with Thomas Kragelund and Tejs Rasmussen


Manage episode 297925590 series 2910620
By Creative Force and Daniel Jester. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


In this episode Daniel is joined by Thomas Kragelund and Tejs Rasmussen to talk about the background and history of Creative Force. Before founding Creative Force, Thomas and Tejs founded Pixelz along with Janus Matthesen. While providing retouching services to e-commerce studios, they learned that each studio had different methods for tackling the complexity of creative production, and often that meant introducing more complexity. Creative Force was born out of a desire to reduce complexity in the studio, and enable the teams doing the work to focus more on being creative.

Key Takeaways

  • Thomas and Tejs met during the early days of e-commerce. Thomas headhunted Tejs to work as a designer for his e-commerce consultancy.
  • In the early days of e-commerce, if wanted to launch a web store, you talked to the head of IT. It was considered a technical issue to be solved.
  • After building some store fronts, Thomas and Tejs observed that product images that were being used were lacking in quality, they decided to bring a solution to market in the form of Pixelz.
  • Pixelz started off with a phone and an FTP site, and was built up from there.
  • Amazon came to Pixelz and became a client, enabling lots of re-investment into the company, and being able to scale up
  • In scaling up, the team discovered that flow production was the key to serving more customers, faster and with better quality. Pixelz learned all of the same lessons that production of physical goods learned, but with some different challenges.
  • Learning lessons from Pixelz really shaped the view and perspective that became the Creative Force philosophy.

Links & Resources

Thomas Kragelund on LinkedIn

Tejs Rasmussen on LinkedIn

Creative Force on LinkedIn, Creative Force website

Pixelz on LinkedIn, Pixelz website

Flow Production - Flow production is also known as continuous production. It is defined by the continuous movement of items through the production process. Large numbers of the same goods are produced continuously in this production process. There is often an opportunity for a high level of automation on a flow production assembly line.

Produced by: Creative Force -
Edited by: Calvin Lanz Sound -
Hosted by: Daniel Jester -

31 episodes