Guiding a Studio Through Hyper Growth with Carrie Crow of Hello Fresh


Manage episode 293284090 series 2910620
By Creative Force and Daniel Jester. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


Carrie Crow of Hello Fresh joins Daniel to talk about some things she learned when Hello Fresh was acquiring brands and rapidly expanding, along with their content needs. We discuss how it's ok to get it wrong at first, and learning your lessons quickly. Carrie quickly realized that her team and space needed to be modular and nimble, constantly growing their skillset and capability while anticipating what future creative requests might be.

Key Takeaways

  • It's ok to get it wrong at first, but fail fast and move on. Leverage your learnings and always review or hindsight your work.
  • Rigid team structures and processes make it almost impossible to adapt when your company grows overnight.
  • Cross-training teams to make sure that any one creative team member can produce content for any channel is important to agility and business continuity.
  • Offering the opportunity for your teams to build portfolios is a great way to attract top talent and engage teams.
  • In NYC, if you need a tiger on set, Carrie can help you out.
  • When planning is difficult, you can always look at the worst case scenario and determine a plan.

Links & Resources

Carrie Crow on LinkedIn

Hello Fresh

Every Plate

Green Chef


Steve Giralt - Visual Engineer, Director, and Photographer at The Garage which is NYC based content studio that specializes in engineering incredible video content through the use of robotics, AI and human ingenuity.

Produced by: Creative Force -
Edited by: Calvin Lanz Sound -
Hosted by: Daniel Jester -

37 episodes