The Next Generation of E-commerce Content with Jason Hamilton


Manage episode 290403175 series 2910620
By Creative Force and Daniel Jester. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content.

Key Takeaways

  • Computer Renderings have the potential to overtake traditional e-commerce imagery as the process gets cheaper and faster
  • Retailers in home goods and other traditionally large items are using renderings already to save costs associated with photographing huge products
  • The process for creating rendered product images can look a lot like a traditional photography process, except virtual
  • Current photographers, stylists and other studio teams can provide invaluable input to help aid rendered imagery. We expect todays studio teams to play a big role in the future of rendered imagery

Links & Resources

Additional Reading:

Ikea Case Study:

LinkedIn Learning - Shoe Rendering:

CGI: Computer-Generated Imagery
Rendering: The process involved in the generation of a two-dimensional or three-dimensional image from a model by means of application programs

Produced by: Creative Force -
Edited by: Calvin Lanz Sound -
Hosted by: Daniel Jester -

37 episodes