250: What’s Working to Scale Accounts on Facebook and Instagram Right Now

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By Austin Brawner & Andrew Foxwell, Austin Brawner, and Andrew Foxwell: Ecommerce Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!

As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!

Episode Highlights
  • 6:37 The specific audiences working right now for top of the funnel advertising
  • 9:57 User-generated content that’s providing additional scale
  • 11:30 What’s working right now to scale up middle of the funnel advertising
  • 12:22 The audience advertisers should be targeting
  • 13:23 Bid strategy - are cost caps working?
  • 15:35 How to acknowledge the challenging times on the website and product
  • 19:14 Optimizing dynamic creative within campaigns
  • 20:58 What optimization is working in low funnel
  • 21:33 How to address shipping concerns
  • 22:44 Other messaging opportunities to address delivery concerns
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