060: T. J. Gentle & Andrew Scarbrough – Getting Rid Of Customer Comparison Shopping Once And For All


Manage episode 79865015 series 74225
By Austin Brawner & Andrew Foxwell, Austin Brawner, and Andrew Foxwell: Ecommerce Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep them loyal.

T. J. Gentle and Andrew Scarbrough are co-founders of PriceWaiter, a tool that allows ecommerce companies to keep more customers by providing simple and private price negotiations for online stores.

Personalization in all aspects of the online buying experience is now one of the most talked about topics in ecommerce, and T.J. and Andrew are going to share how they’ve been able to 5x their sales thanks to their focus on customer personalization using the PriceWaiter tool.

Key Takeaways from the Show
  • Creating the benefits of a brick and mortar sales person online
  • Eliminate price comparison shopping once and for all
  • How to get around the nuances of minimum advertised pricing
  • Selling in a true one to one way online
Links / Resources

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274 episodes