The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
060: T. J. Gentle & Andrew Scarbrough – Getting Rid Of Customer Comparison Shopping Once And For All
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Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep them loyal.
T. J. Gentle and Andrew Scarbrough are co-founders of PriceWaiter, a tool that allows ecommerce companies to keep more customers by providing simple and private price negotiations for online stores.
Personalization in all aspects of the online buying experience is now one of the most talked about topics in ecommerce, and T.J. and Andrew are going to share how they’ve been able to 5x their sales thanks to their focus on customer personalization using the PriceWaiter tool.Key Takeaways from the Show
- Creating the benefits of a brick and mortar sales person online
- Eliminate price comparison shopping once and for all
- How to get around the nuances of minimum advertised pricing
- Selling in a true one to one way online
- TJ Gentle's Twitter
- Andrew Scarbrough's Twitter
- PriceWaiter.com (Get 60 Days of Premium Service Free by Mentioning this Podcast)
- SmartFurniture's "Furniture Genius" Tool
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