BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

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By Austin Brawner & Andrew Foxwell, Austin Brawner, and Andrew Foxwell: Ecommerce Marketing Experts. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
On today's special BONUS episode we're talking about CBO.

That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns.

They discuss:

  • Why you can't treat CBO campaigns the same way as you were treating ABO campaigns
  • CBO misconceptions
  • When CBO works best
  • How to think about your budget when setting up CBO
  • CBO and Dynamic Creative
  • CBO best practices

Enjoy!

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