134: Conversion Rate Optimization 101 with Peep Laja

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Have you ever wondered how to get started with Conversion Rate Optimization for your store? Do you sometimes wonder if you’re leaving money on the table by not running A/B tests? If so, you’re not alone.

Today, I have the legend Peep Laja of Conversion XL with me to help demystify CRO and share some practical ideas to boost your conversion rate.

Peep is an expert in CRO and runs the most successful optimization agency I know of. He was also the first person I started to learn from when I found his very successful blog.

I’m going to be at Peep’s event, ConversionXL Live at the end of March. If your business is doing over $10 million a year, I consider it a must attend event. It’s going to be a lot of fun, we’re going to learn a bunch, and you’ll be surrounded by people leading the fastest growing companies in the world.

Peep will even give you 20% off the ticket price when you use the code Ecommerceinfluence to register.

Click here to learn more and book your ticket.

Episode Highlights:
  • 3:20 Ready to approach conversion optimization on your site? Here’s where to start.
  • 5:00 The amount of time you should spend optimizing your site for conversions might surprise you.
  • 8:20 Follow these steps to make sure your website has an analytics clean bill of health.
  • 11:30 How to tell when your data is ready to begin analyzing and making assumptions.
  • 13:10 Here is the magic number of transactions needed to A/B test and how to get there if you’re not there yet.
  • 16:40 This is the place that most businesses are leaving money on the table when it comes to their site and how you can dial it in.
  • 21:07 These are the tools that Peep keeps in his digital tool box, and when it may be time to hire a pro.
  • 26:00 All about CXL Live: March 28 - 30, 2018
Links and Resources:

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