146 - Why Your Ads Get More Expensive As You Scale (And What To Do About It)

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Are your CPAs on Facebook or Instagram rising? If so, you’re not alone. As more advertisers pour into the channel the cost of advertising is going up! Today, we’ve got a special “Flash Episode” for you. We share why your acquisition costs always increase as you spend more and we go step-by-step through a process that will help you advertise more effectively and profitably.

This is a technical episode and one you might need to listen to a couple of times. But if you’re struggling to scale up your ad spend, it could be the ladder you need to take it to the next level. Andrew and I go super deep into the FB weeds and talk about audience building, refreshing ads, horizontal scaling, etc. Paid social advertisers...enjoy!

Episode Highlights:
  • 4:30 The super tool that Facebook has given advertisers and you’re likely not even using it.
  • 6:08 How to find the “First Time Impression Ratio” for your ads to make sure you are reaching new users.
  • 10:23 Red Alert: Your CPA’s are rising: Here are the 5 levers you can pull to see overall improvements
  • 14:23 If you haven’t tried Instagram placement in over a year or even the last 6 months, you should be trying and testing Instagram placements
  • 16:06 How you can correct a failing ad set with just 5 minutes and a pen and some paper.
  • 16:20 The advice Molly Pittman shared with Andrew as it relates to scaling your business on Facebook.
  • 17:24 Austin’s key takeaway from his recent read: Scientific Advertising
Links and Resources:

178 episodes available. A new episode about every 8 days averaging 33 mins duration .