221: Secrets of a Facebook Superstar: How this 24-Yr-Old CMO Doubled His Business in Less than a Year

The Ecommerce Influence Podcast

What if you could double your business with Facebook over the next year?

That’s exactly what happened for Oral Essentials when they doubled-down on their FB advertising and focused on scaling up.

Oral Essentials CMO, Justin Maddahi, joins us today to discuss some of the game-changing tactics that have helped him grow the business with Facebook. He talks about why he’s shifted to nearly all user-generated content, how he approaches creative testing, and why he’s managing all aspects of Facebook in-house.

If you’re trying to scale up your advertising, you won’t want to miss this episode.

Enjoy!

Episode Highlights

• 6:15 The birth of Oral Essentials and what separates them from other oral care brands.
• 8:11 Justin’s journey from science major to CMO.
• 9:48 Why Justin decided to expand the business beyond Amazon and start owning his own channels.
• 11:56 The Facebook tactics that helped Oral Essentials see massive growth, including what Justin says you must start doing right now.
• 13:00 Why shifting to user-generated content is key to Facebook success.
• 16:01 How Oral Essentials got into influencer marketing and the main metrics to look at when deciding which influencers are best for your brand.
• 20:44 Justin’s approach to A/B testing Facebook ads and how much he recommends tweaking an ad before giving up on it.
• 23:45 Why it’s worthwhile to sacrifice a lookalike audience for the sake of testing.
• 25:12 The reason Justin hasn’t tried Facebook’s new Dynamic Creative Testing feature yet.
• 27:24 Don’t get hung up on targeting -- creative is what changes the game.
• 29:29 From ad agency to in-house: why Justin first outsourced his ads, and then decided to bring then back in.
• 31:37 Pro tip: engage with your audience when they comment on your ads.
• 32:47 Oral Essential’s growth strategy: why they’re expanding into retail stores and the impact their increased Facebook budget has had on retail sales.
• 35:00 The two most important things Justin’s learned while doubling the business over the last 12 months.
• 38:41 If you truly want to see success with your Facebook ads, get help from an expert.

Links And Resources

• Oral Essentials
• Upfluence
• Episode 173: The Five-Step Process To Optimize Your Facebook Ad Account (the RCAB-P Process)
• Book: Wizard of Ads
• [e-mail]
• Ecommerce Coalition
• Brand Growth Experts
• Foxwell Digital
• Review or subscribe on iTunes