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Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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250: What’s Working to Scale Accounts on Facebook and Instagram Right Now
Manage episode 260865199 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!
…
continue reading
As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!
Episode Highlights- 6:37 The specific audiences working right now for top of the funnel advertising
- 9:57 User-generated content that’s providing additional scale
- 11:30 What’s working right now to scale up middle of the funnel advertising
- 12:22 The audience advertisers should be targeting
- 13:23 Bid strategy - are cost caps working?
- 15:35 How to acknowledge the challenging times on the website and product
- 19:14 Optimizing dynamic creative within campaigns
- 20:58 What optimization is working in low funnel
- 21:33 How to address shipping concerns
- 22:44 Other messaging opportunities to address delivery concerns
423 episodes
Share
Manage episode 260865199 series 74225
Content provided by Austin Brawner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Brawner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!
…
continue reading
As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!
Episode Highlights- 6:37 The specific audiences working right now for top of the funnel advertising
- 9:57 User-generated content that’s providing additional scale
- 11:30 What’s working right now to scale up middle of the funnel advertising
- 12:22 The audience advertisers should be targeting
- 13:23 Bid strategy - are cost caps working?
- 15:35 How to acknowledge the challenging times on the website and product
- 19:14 Optimizing dynamic creative within campaigns
- 20:58 What optimization is working in low funnel
- 21:33 How to address shipping concerns
- 22:44 Other messaging opportunities to address delivery concerns
423 episodes
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Similar to The Ecommerce Influence Podcast
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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continue reading
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…
continue reading
Tired of management theory? Want to learn specific skills to help improve your management performance? Then Manager Tools is the podcast for you! Manager Tools is a weekly business podcast focused on helping professionals become more effective managers and leaders. Each week, we discuss specific actions for professionals to take to achieve their desired management and career objectives. Manager Tools won Best Business Podcast Award in 2006, 2007, 2008, and 2012 as well as the People's Choice ...
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continue reading
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