Introduction to E-commerce Advertising

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Manage episode 244206700 series 2475606
By Jesse Ness. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode Richie asks Jesse for advice on advertising strategies for small merchants and they walk through the 3 basic advertising methods.

Search

Display

Remarketing

They also discuss the various tools to achieve those methods:

Platforms

Pixels

Feeds

Automation or DIY

Then they go deeper and mention which platforms to focus on for each objective and which work together well.

55 episodes