EU006 - What Do You Mean Persuasion Tactics Don't Work?


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In our sixth episode, we discuss a thought-provoking, slightly controversial study out of Stanford University with its author, Assistant Professor David Broockman. The study, titled "The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments," generated quite a few headlines when it was published. In this episode, we drill down on what it means for campaigns, what the exceptions are, and how campaigns can adjust their campaign dollars accordingly.

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