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Show 487 - Using Mobile Surveys for Customer Insights
Manage episode 88185084 series 6005
Content provided by Anna Farmery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anna Farmery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.
Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers
- What is the definition of modern market research?
- Is mobile market research more independent than customer focus groups?
- Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
- Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
- The importance of providing a customer incentive to fill out a customer survey.
- The role of gamification in market research.
- Are mobile surveys only valuable in real time?
For your chance to win next week just share this post! (Tweet this)
Remember as a listener you can download 30 Lessons on Social Leadership Powers - Anna's new ebook  is now available on Kindle.
100 episodes
Share
Manage episode 88185084 series 6005
Content provided by Anna Farmery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anna Farmery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.
Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers
- What is the definition of modern market research?
- Is mobile market research more independent than customer focus groups?
- Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
- Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
- The importance of providing a customer incentive to fill out a customer survey.
- The role of gamification in market research.
- Are mobile surveys only valuable in real time?
For your chance to win next week just share this post! (Tweet this)
Remember as a listener you can download 30 Lessons on Social Leadership Powers - Anna's new ebook  is now available on Kindle.
100 episodes
All episodes
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Similar to The Engaging Brand
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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