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Making Marketing Metrics Matter
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In the field of Marketing, it's possible to find a metric for everything. But which of these metrics actually matter and how can you sift through 1,000 points of data to answer the most important question of all: "Is my marketing strategy really working?" In this episode of the Engenius Podcast, we sit down with Engenius's Chief Operations Officer, TJ Deluccia to learn a little more about marketing metrics, why they matter, and which ones you should be paying attention to amidst all the noise.
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