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The Million Dollar Collar Invention – Rob Kessler – Ep51
Five years ago (2013) Rob was getting married in Jamaica. Everything went well except when Rob saw his wedding photos, he was shocked. His shirt collar was a sloppy, droopy mess. He does not like wearing ties, so he started looking for another solution.
He searched online but every existing product was a collar stay and that just didn’t work. He set out to make his own solution. His first prototype was made from a cardboard box.
He spent years developing the design, especially the material. One major challenge was he needed to find a plastic that could withstand dry cleaning machine temperatures (up to 700F).
We discuss his journey. He had a failed Kickstarter, he tried different marketing methods, and we talk about the patent process for him. If you are an inventor, this is an invaluable episode for you to check out, as Rob went through EVERYTHING to get his product to market.
You can contact Rob at email@example.com
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