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#311: How Talk Triggers Create Customers with Jay Baer

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Manage episode 229960454 series 90036
Content provided by Lampo Licensing, LLC. and Ramsey Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lampo Licensing, LLC. and Ramsey Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as the strategic choices you make to get your customers talking about your product or service. Also joining us is EntreLeadership Senior Vice President Sarah Sloyan with insight on the unexpected power of moments.

entreleadership.com/podcast

Buy the book: Talk Triggers

Jay Baer's website

#81: Jay Baer—Why Smart Marketing Is About Help Not Hype

#259: Dan Heath—Moments That Change Lives

The Power of Moments

Enter to win a coaching session with Sarah Sloyan

EntreLeadership Reading Guide

17 Mistakes Leaders Make With Support Staff from Belay Solutions

Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!

  continue reading

563 episodes

Artwork
iconShare
 
Manage episode 229960454 series 90036
Content provided by Lampo Licensing, LLC. and Ramsey Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lampo Licensing, LLC. and Ramsey Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as the strategic choices you make to get your customers talking about your product or service. Also joining us is EntreLeadership Senior Vice President Sarah Sloyan with insight on the unexpected power of moments.

entreleadership.com/podcast

Buy the book: Talk Triggers

Jay Baer's website

#81: Jay Baer—Why Smart Marketing Is About Help Not Hype

#259: Dan Heath—Moments That Change Lives

The Power of Moments

Enter to win a coaching session with Sarah Sloyan

EntreLeadership Reading Guide

17 Mistakes Leaders Make With Support Staff from Belay Solutions

Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!

  continue reading

563 episodes

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