115: Measuring Human Potential — How We Can Finally Measure the Performance of Your Brain, with Paul Sorbo

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If I asked you to measure your inner badass, what would you say? Or, if I asked you what the objective data was that supported your badass status, would you have an answer?

My guest today is the Director of Sales of a company called WAVi — Paul Sorbo. The WAVi is an incredibly fascinating piece of technology that can actually measure one’s state of badass — because it actually measures brain activity. The WAVi is an EEG scanner which enables us to actually measure raw brain waves to get a sense — of not only the amplitude of connectivity — but also the types and density of waves that we are seeing within the brain. In short: what we can actually do with the WAVi scanner is measure how well your brain is working. And, to me, the most badass feature of any individual is what actually happens between their ears.

So, if you have an interest in how you can actually start to optimize your brain health; how you can clarify your ability to think and execute; and quite literally how we can measure your human potential with some really amazing, well-established, FDA-approved, extremely researched tools — then my friends, we have an episode for you.

Tune in to find out more about how you can optimize your brain performance!

Key Takeaways:

[1:22] About today’s episode.

[4:25] Paul introduces the WAVi brain scanner and its mission.

[6:22] What is the WAVi? What does it look like?

[8:37] What is an EEG? And what does it measure?

[9:55] When measuring brain performance, what is the WAVi actually measuring?

[11:51] What are the tests conducted with the WAVi? What do they indicate?

[12:46] What kinds of things does Paul see that helps improve scores with the WAVi?

[15:47] Has Paul looked at correlations between heart rate variability and performance in the brain?

[16:35] How I plan on leveraging the WAVi at my clinic!

[20:29] The awesome opportunity that WAVi provides.

[22:07] What has been the most astounding correlation Paul has witnessed in regards to improving brain performance?

[25:45] Has Paul done any studies on the influence of alcohol on brain performance?

[27:57] The next frontier: measuring brain performance, optimizing the human body, and biohacking.

[30:40] What are some of the key clinical questions that influential biohackers are asking themselves? What are they interested in knowing from an interventional perspective?

[34:34] As a company, has WAVi looked at kids’ brain health and how it differs from the outcomes they’re seeing in adults’?

[37:57] Children’s diet on brain performance.

[40:30] Paul’s key performance indicators!

[45:48] How did Paul get to this place in his career?

[48:43] Where to learn more about the WAVi.

Mentioned in This Episode:

WAVi

The Entrepology Performance Labs

More About Paul Sorbo

Paul Sorbo is a serial entrepreneur and adventurer. Paul started his entrepreneurial journey at the early age of 19, owning and operating nutritional stores, while also pursuing his degree in Biochemistry and Developmental Biology. Originally wanting to continue his education in Medicine, he realized that through nutrition and preventive healthcare, i.e. diet, nutrition and exercise, he could bring more good to the world by educating people rather than treating them.

He continued to grow his nutritional stores with his team and by focusing on the people rather than the money, they reached the top two locations in the country regarding total revenue. After ending his retail journey, Paul wanted to be able to reach more people and provide the tools to help them be successful with their nutrition while keeping up with their busy lifestyles. He eventually teamed up with his business partner and began growing Go Mix Technology, a revolutionary delivery method for supplements and nutrition on the go.

After losing his grandfather to dementia, Paul has always had a passion for living a healthy lifestyle and had the opportunity to be involved with a Boulder-based company WAVi, founded on the prevention of Dementia and Alzheimer’s. Serving as the Vice President of Sales for WAVi, they are on a mission to help provide easy and reliable information about brain performance ranging from age management to concussion information. His philosophy “we look at just about every other marker in the human body — heart, lungs, kidneys — but we don’t look at the thing that runs it all?” embodies what WAVi’s mission of bringing quick, fast, and affordable information of brain performance to everyone.

When Paul isn’t working, you will find him either on the ski slopes, working out, or spending time with family and friends. Paul continues to advocate for young entrepreneurs and businessmen and women. As someone who didn’t “fit the mold,” he advocates that if you’re passionate about something, work for it; the only one stopping you from your dreams is you.

Connect with my Guest:

Website: WaviMed.com

IG: @PjSorbo

FB: WAVi and Pj Sorbo

If you enjoyed our conversation and would like to hear more:

Please subscribe to The Entrepology Podcast on Stitcher or iTunes.

We would also appreciate a review!

Join our badass Women’s Facebook Group, Legacy Performance Labs

If you want to be something amazing, you need to surround yourself with amazing people! The Legacy community is made up of badass women living — not leaving — their legacy every single day. If you are on a mission and get it that your health is the key to your unlimited potential — Join us on Facebook!

ENTREPOLOGY PERFORMANCE LABS

Join in on the fun over at my Instagram @DrMeghanWalker! We’ve got a lot going on right now at Entrepology Performance Labs and I want to make sure you’re all in the loop. We have groups, contests, quizzes, meal plans, and all sorts of things you can get your hands on. To make sure you’re in the know, join us by following my Instagram, @DrMeghanWalker!

CALL TO ACTION

Even without using the incredible WAVi to measure your brain performance, there are ways you can begin to optimize your brain health right now! Overall wellness, moving throughout the day, and looking at your lifestyle and overall nutrition — all of these things have a strong correlation to brain health and have been proven to improve brain function! There’s no stopping you from getting started on this journey today. Let us know what you’re doing to improve brain performance by following up with us on The Entrepology Podcast Facebook page — because when you are accountable, you are helpable!

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