184: Badass: This Is What You Get When an Entrepreneur Designs a School, with Heidi DeCoux


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If there’s one good thing that has come out of this pandemic, it’s that we’re seeing with more clarity than ever, the parts of our society that are broken. No longer can we sweep things under the rug, because the rug has been pulled out from under us.

Notwithstanding all of the conversations we’re currently having within our society, there is one area — especially as a parent with children heading back to school — that requires a new lens. And that is our education system. The days of kids going to school from 9–3 dates way back to the industrial revolution; a time where one parent was definitely staying at home to care for those kids. It is obvious that this is a system ripe for disruption and one that requires a new lens.

My guest today, Heidi DeCoux, is focusing on exactly this. She is not an educator by background, but, in fact, an entrepreneur. She has an incredible vision for changing this world through education by looking at the outcome that we all wish we could have started our entrepreneurial journey from.

As we are all looking to a new school year, think of this as a tremendous opportunity to try something new on for size. Heidi is going to rock your world and disrupt your vision for what education can be!

Key Takeaways:

[1:29] About today’s episode!

[4:00] Welcoming Heidi DeCoux to the podcast!

[6:20] Who Heidi is, what she is up to, and why she is the perfect person to talk about this topic today!

[9:33] How Heidi and I first had this conversation about reinventing the education system.

[10:40] What happens when an entrepreneur builds a school? Heidi shares her education model for Illuminated Life School.

[17:30] How do we take Heidi’s education model and integrate it into the requirements that individuals need to have as they step into the world?

[22:15] Sharing a personal story that underscores the importance of all that Heidi is doing.

[24:08] Heidi shares why and how they’re teaching deep financial intelligence.

[27:01] How are families who don’t have the financial means able to access the school?

[28:32] Heidi explains what their curriculum and method of teaching looks like as compared to the Montessori curriculum.

[32:24] Does Heidi have any online resources currently available to help students and their parents during this pandemic?

[33:30] Heidi shares the vision for what both the physical and virtual schools will look like worldwide when they open them in 2022.

[35:20] The main tenets and core pillars of the Illuminated Life School.

[40:14] Heidi shares what she is bringing to the table as an entrepreneur by background.

[42:11] About Badass Fuel!

[43:18] Heidi’s KPIs!

[47:05] Where to learn more about what it is that Heidi is up to!

[48:10] Thanking Heidi DeCoux for joining us today!

[48:40] My call-to-action for all of you today.

Mentioned in This Episode:

Heidi DeCoux

Illuminated Life School

Montessori curriculum

Badass Fuel

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next, by Gay Hendricks

More About Heidi DeCoux

Heidi DeCoux is fired up to create a better world through ingenuity, intuitive solutions, entrepreneurship, education, and outside-of-the-box approaches that allow ALL to live extraordinary lives.

For the past 10+ years, Heidi has been an entrepreneur, marketing consultant, and business strategist. She has built and sold two successful businesses that are still thriving today under new ownership.

Heidi still owns and operates one additional company, Alchemize Your Business, which is a boutique consulting firm that helps small businesses achieve “big business” speed and momentum on a small-business budget.

Heidi’s real passion, however, and where she devotes most of her time and energy these days, is non-profit work.

Her non-profit work includes a small charity which raises girls out of poverty in a rural community in India and Illuminated Life School, which she believes to be her ultimate life’s work.

Connect with my Guest:

Websites: IlluminatedLifeSchool.org & HeidiDeCoux.com

Social Media: Instagram.com/HeidiDeCoux & Instagram.com/IlluminatedLifeSchool

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I would love to hear from you! If you could design any element of the education system, what would that look like? The conversation is continuing over on The Entrepology Collective!

191 episodes