TES 057 - How to Build a Great Reputation


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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can build a great reputation. It is something that takes years to build and moments to destroy. Your reputation is envisioned from the outside in and developed from the inside out. Without a good reputation, people won't buy from us, they won't trust us and will definitely break up with us in terms of business and financial transactions.

But if you get it right, you get tons of return customers who tend to buy more. You also build goodwill that are the intangible values for any business. It also creates loyalty for a premium and the entire community will be willing to pay more to get a chance to work with you.

So, when it comes to reputation building, what you need to know is:

  • Perception is reality: Instead of what you think, it matters what those around you think. So, we need to manage their perception and then manage their reality.
  • Shrink the gaps: The wider the gap between perception and reality, the bigger the problems you have. We want to shrink that gap.
  • Control active voice: Control the conversations that happen around your business. Get ahead and make sure that you have twice as many positive messages in the marketplace than negative.
Reputation Navigator

Your reputation is huge and it depends on three things:

  1. The things that you say,
  2. The things that you do, and
  3. The things that are seen.

There’s more:

  • Trust is the result of doing what you say and saying what you do.
  • Role model is the intersection between what you do and what is seen.
  • Notoriety comes from the combination of what you say and what is seen.

Also focus on “Who” we are building the reputation with. These are the stakeholders of your reputation:

  1. Community
  2. Suppliers
  3. Owners/Investors
  4. Customers
  5. Team

We also need to see “What” our reputation is built on. There are five broad categories for it:

  1. Financial
  2. Relations
  3. Quality
  4. Governance
  5. Social

Manage your reputation on all these levels and you will be on the right path to build it in a great way.



Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/



The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog



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