Manage episode 163121887 series 1281827
In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can go from idea to thought leader and create the path of impact through positioning. In the infopreneur space, you need some really distinct, unique and impactful content to shift people's behaviors by changing their thinking. It is important because to be considered a thought leader, you have to take unique actions that impacts society, community and individuals.
If we don’t get it right, we are lost in the weeds and no one will see us. We also won’t have any impact and ultimately, there won’t be a future for us. But if we get it right, we are able to stand out. You are going to be known for what you know and your content will be perceived as high value. People will stand and take notice of you.
So the key things you must follow to move from idea to thought leader are:
- Get clear about what you know and think.
- Get out there with your ideas.
- Get good at it as you need to sharpen your skills for the market.
It deals with different levels that allows you to shift from idea to thought leader.
- Qualified Leads: Defining and then finding yourself qualified leads.
- Relevant Content: Create content that resonates for your audience and is able to have an impact.
- Leverage Knowledge: Thought leaders should be able to sell what they know. It is about using your knowledge to impact the masses.
- Noticeable Distinction: Letting the market know who you are by standing out distinctly from the crowd. When your topic comes up, you also must come up out there.
To entice and attract leads, you can follow this model. Even though qualified leads is at the base level, you can start out with creating relevant content and as a result of that, you get qualified leads. Then you can move up in this framework to leveraging knowledge and creating a noticeable distinction.
ABOUT MEL ABRAHAM
Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.
Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.
Meet Mel at http://melabraham.com/
THE ENTREPRENEUR'S SOLUTION
The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.
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95 episodes available. A new episode about every 10 days averaging 28 mins duration .