Chris Andrew, Chief Product Officer for Hearsay Systems on: How to Expand Internationally if Your Product Depends on Regulation; Biggest Mistakes Companies Make When Expanding

The European Startup Show

Show Notes:

• [1:15] - How Chris went from being the #1 employee at Hearsay to now being Chief Product Officer at Hearsay
• [4:22] - What does Hearsay do?
• [6:16] - How has the current pandemic affected Hearsay's business.
• [7:51] - What criteria did Hearsay consider when it decided to expand into Europe.
• [10:47] - How to prioritize different markets in Europe. How did you pick where to go?
• [12:40] - Was your strategy to go country by country or to all of Europe?
• [14:43] - How did you personally prepare before going to Europe?
• [18:36] - Given your product had a compliance element to it, how did you build awareness with the compliance community across different countries and different regulators?
• [26:33] - What do you wish you had known before moving to Europe/ What are some of the biggest mistakes companies people make when they move internationally?
• [29:19] - Is there a hiring plan you would recommend for businesses looking to expand into Europe?
• [30:44] - What did you personally learn from your time in Europe?

Recommendation and Links:

Business book: 7 powers by Hamilton Helmer

Jazz concert: Delfeayo Marsalis

Fiction: Mislaid by Nell Zink