R.I.C.H: Udderly self-made boss keeping the ice-cream business cool

The Evening Runway with Hongbin Jeong, Roshan Gidwani and Chua Tian Tian

Udders is one of the most popular ice cream stores in Singapore. Most Singaporeans would have spent their weekends at Udders’ ice cream parlour back in the day.

After all, Udders was known as the OG, well before the trend of local Singaporean ice cream cafes.

Now, 18 years after it was established, the Udders brand is still thriving and growing. How did a passion project born out of the living room become so successful?

Peck Lin Wong, Founder and Chief Milkmaid of Udders reflects on that journey.

Presented by: Hongbin Jeong and Roshan Gidwani

Feature produced and edited by: Nadiah Koh

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