TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart


Manage episode 221966423 series 1538380
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How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by […]

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