TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.


Manage episode 225026178 series 1538380
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and […]

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