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Episode 139 - Being the champion of your book with Pete Williams
Manage episode 220960565 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing.
'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur Marketing, Pete knows a thing or two about marketing books, and you might be surprised by his advice.
He also knows that writing a business book can bring unexpected benefits for the business itself, including setting it up to be able to scale. A fascinating conversation packed with practical inspiration.
400 episodes
Share
Manage episode 220960565 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing.
'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur Marketing, Pete knows a thing or two about marketing books, and you might be surprised by his advice.
He also knows that writing a business book can bring unexpected benefits for the business itself, including setting it up to be able to scale. A fascinating conversation packed with practical inspiration.
400 episodes
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Similar to The Extraordinary Business Book Club
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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…
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…
continue reading
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…
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…
continue reading
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