Episode 221 - Writing like a journalist with Rachel Bridge

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By Alison Jones. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

'Ask yourself continually: is this boring me?... Because if you're bored writing it, there is no chance that anybody is going to want to read it.'

Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable curiosity. Both, it turns out, are useful when it comes to writing readable business books.

Fast, funny and fearless, this is a masterclass in cutting through the 'showy-off wibble' (technical journalistic term) and delivering the goods.

230 episodes