Episode 223 - Smoke and Mirrors with Gemma Milne

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By Alison Jones. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

'Writing the book was one of the hardest things I've ever done in my life... There's no quick fix. Everybody finds it hard. What differentiates people who have written books from those that haven't is the ones who wrote the books dealt with the fact that it was really hard.'

Gemma Milne has come at hype from all sides in a career spanning advertising, sales, science journalism and investment, so she's well qualified to dissect it and help us understand what's really going on under the attention-grabbing headlines that bombard us every day.

But that doesn't mean it's easy.

In this frank and funny conversation she shares her frustration with the writing process and the revelation, on a flight to Austin, Texas, that transformed everything.

230 episodes