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Episode 56 - The future of content with Melissa Romo
Manage episode 176758281 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she's travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous hotel room, he quietly sends the signal to her brain: 'It's time to write.'
Melissa has a unique perspective on writing: she's a novelist, a publisher, and also Head of Global Content at Sage, so she comes at the issue of connecting with people through content from multiple angles, bringing a fascinating insight to the business of writing business books.
In this week's episode as well as discussing her own writing routines and tips we touch on bots, voice assistants, interactive content and AI stories - it's a fascinating glimpse into how one of the world's biggest companies sees the future of content marketing.
400 episodes
Share
Manage episode 176758281 series 1303611
Content provided by Alison Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alison Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she's travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous hotel room, he quietly sends the signal to her brain: 'It's time to write.'
Melissa has a unique perspective on writing: she's a novelist, a publisher, and also Head of Global Content at Sage, so she comes at the issue of connecting with people through content from multiple angles, bringing a fascinating insight to the business of writing business books.
In this week's episode as well as discussing her own writing routines and tips we touch on bots, voice assistants, interactive content and AI stories - it's a fascinating glimpse into how one of the world's biggest companies sees the future of content marketing.
400 episodes
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Similar to The Extraordinary Business Book Club
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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