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Gary Erickson, Clif Bar
Manage episode 312680052 series 3241403
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In this episode we talk about: Gary Erickson
* 3:00 What does the CEO of Clif Bar do for fun
* 5:00 What is Gary’s relationship with Risk?
* 6:40 What was the inspiration for starting Clif
* 10:05 “I can make a better energy bar”
* 11:45 “The decision to turn down $60 million”
* 15:20 How Clif manages to stay on top
* 19:20 What has changed over the years
* 21:00 The birth of Clif Books
* 23:55 The idea of packing blocks
* 25:30 The ideas that innovate products
* 30:25 The concept of palette fatigue
* 31:30 Mainstream sports
* 32:20 Luna Bar and Women’s Rights
* 36:35 The Epiphany Ride
* 40:00 The commitment to what’s inside the package
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