079 Podcast Upfront, New IAB Advertising Stats and Podcast Branding 101

The Feed The Official Libsyn Podcast

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Quick Episode Summary:

• Intro :11
• Promo 1: The Chip and Cern Show 2:15
• Audio Rockin’ Libsyn Podcasts: Curve The Cube 3:34
• Promo 2: The Book Guys 8:05
• How we feature you! 8:30
• Promo 3: Humans of Business 10:11
• Rob & Elsie Conversation 10:55
  • Catching up on how Rob didn’t get the iPhone 7 right away
  • Apple Podcasting News, about the App Store and titles
  • Paul Colligan and no podcast support email address from Apple
  • Stitcher has made some changes on how they manage and deliver RSS feeds
  • LinkedIn now supports hashtags. We know you were totally waiting for that!
  • Audio feedback about troubleshooting to get the best audio ever and failing a la Spiritually Bizarre 22:40
  • Chris Christensen tells us about how he handles the transcripts for his show
  • Podcast transcription follow up and copy pasting from Google Docs follow up from Carey from Podcast Fast Track
  • There is a way that you can have your podcast downloaded even in countries that do not want explicit content! Audio feedback 33:29
  • What do you do about ads in your podcast and your podcast in YouTube? Audio feedback 37:47
  • Elsie loves Castro 2! And she tells us all about it
  • Are those download numbers from Product Hunt for real? We give you the scoop
  • Why your podcast’s survey is so important and why you shouldn’t promote it via social media
  • Are mobile download numbers going up and browser listens going up?
  • Peeps! Verify your YouTube account before you set up your destination!
  • We don’t really wanna exactly how obsessed you are about your stats
  • There was a WIRED article about what made podcast fiction a thing and it was wrong. We tell you what’s up
  • What’s with the random upticks to stats? Audio Feedback 1:06:27
  • And we get into the Podcast Upfront numbers
  • People! Stay away from Podcasts Connect! Leave it alone. Stop it!
  • iTunes search results revisited aka don’t use super generic words if you wanna be found
  • Rob defends his content vs marketing stance
  • Pinterest for podcasters!
  • Part 3 of Best Social Media Practices for Podcasters: A Lesson in Branding 1:26:23
  • Why Do You Hate Us Segment from The SeaHawkers Podcast! 1:37:46
  • Discussing the IAB new podcast advertising standards!
  • Mean and median numbers!

Featured Podcast Promos + Audio

• The Chip and Cern Show
• The Book Guys
• Humans of Business
• Curve the Cube
• A from Spiritually Bizarre
• Drew from The Sleep With Me Podcast
• Carl from The Digital Convergence Podcast
• Laurie from The All About Breastfeeding Podcast
• The guys from the SeaHawkers Podcast

Podcasting Articles and Links mentioned by Rob and Elsie

• Our SpeakPipe Feedback page! Leave us feedback :)
• If you want Apple Podcast Support click here
• Libsyn Live about Podcast Connect and getting Apple Support for your podcast
• Castro 2
• The Journey to Night Vale: The Foundations of SFF Podcast Fiction
• Pinterest for Podcasters
• What is a Brand Anyway
• The Difference Between Marketing and Branding
• Defining Your Brand: The First Step In Your Marketing Strategy
• IAB-Edison Research Podcast Advertising Study
• 65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast
• Podcast Metrics Guidelines
• Rob Walch on Podcast Motor
• Rob Walch on Marketing Speak

Where is Libsyn Going? (In Real Life)

• Podfest
• Podfusion the workshop put on by She Podcasts!
• DC Podfest
• Training 2017 Conference
• Proclaim 17

HELP US SPREAD THE WORD!

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Ways to subscribe to The Feed: The Official Libsyn Podcast

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FEEDBACK + PROMOTION

You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard.

• Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app)
• Call 412 573 1934
• Email [e-mail]
• Use our SpeakPipe Page!