Unlocking The Power of Community-led Marketing with Tom Davies, Head of Marketing at Yonder
Manage episode 364572101 series 3329832
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder.
After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months.
Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours.
Other topics Tom and Shameer cover:
šLeading with a community-focused marketing strategy
šGetting your audience excited about your product launch
šBuilding an engaged community of brand advocates
šHow Yonderās website traffic tripled after launching an OOH marketing campaign
And much more.
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
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šwww.thefmlpodcast.com
š Email: hello@growthgorilla.co.uk
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintechās growth, head to āgrowthgorilla.co.ukā. And make sure to search for āthe fml podcastā in Apple Podcasts, Spotify, or anywhere else podcasts are found. Donāt forget to click follow to ensure you donāt miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
80 episodes