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Demystifying Conversion-First Thinking
Manage episode 407951763 series 2869774
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Alexander Svensson is the Director of Optimization at SiteTuners. At SiteTuners, Alexander helps improve conversion rates via best-practices redesigns and landing page testing for over 1,500 companies, including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, and Rhapsody.
In addition to his conversion rate optimization skills, Alexander maintains a robust knowledge of SEO, PPC, and social media. His well-rounded skill set enables him to optimize messaging from the source all the way through to the final conversion.
In this episode…Your website is your digital grocery store where you hope visitors come to, walk down the aisle, fill up their carts, and checkout as customers. That’s conversion. And even when visitors don’t find what they came in for, your store should be set up so that it is hard to leave without buying something — no matter how small. Think of that as micro conversions.
However, people are more patient at a grocery store than on your website. Sometimes they leave as quickly as they land on your page without sparing a minute to look around. So how do you make website visitors do what you want them to? What are the assumptions that should guide how your web pages are set up for conversion?
On this episode of the Firebelly Social Show, Duncan Alney talks with Alexander Svensson, Director of Optimization at SiteTuners, about conversion-first thinking. They discuss the three assumptions that should guide how you set up your website for conversion, avoiding the greedy marketing syndrome, and why relationship building is essential in conversion-first thinking.
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